I recently acquired the need for a quality filter to help with a forthcoming wedding commission.
When it comes to any visual element of photography equipment, I am a bit of a snob. Carl Zeiss lenses are the world finest lenses so when it comes to filters, the only contenders to consider are Lee or Carl Zeiss. I already own the Lee Kit with 3 ND grads and the filter holder, making it useful for both Hasselblad and Nikon work. But the Lee system is a bit bulky, and I need to travel light for this commission.
The Softar range of filters are famous around the world for achieving a look that simply softens the skin a little. It doesn’t make the images look blurred, as is often the assumption, but just ‘softer’. It’s rather hard to explain but they make portraiture of (in particular) women a little more pleasing. Women are naturally rather conscious about their faces, especially after the age of about 24! I think often they imagine things are there when they are not. But nevertheless, the Softar filters allow a softer look but without reducing contrast and so on. Highly recommended for portraiture.